Starting a digital marketing company is an excellent initiative toward expanding your freelance/remote services. Not only are you taking your digital marketing career to a new step, but you also get the chance to pick and work with qualified people in your team.
However, as easy as it may sound, establishing your digital marketing company requires a lot of research and milestones to achieve. The following guide covers in detail all the things you should know when starting up your digital marketing company!
1.Sharpen Your Skills
Digital marketing is a vast industry with many skills, and an excellent digital marketer knows the basics of all. As a freelancer/remote worker, you might have worked yet in projects with a specific focus, like SEO optimization or social media advertisement.
However, the case is different with a digital marketing agency, where you can expect comprehensive projects, including different digital marketing skills. Also, you will have to hire other skilled digital marketers in your team, so it’s better if you have a grip on various digital marketing skills.
2.Select Your Services
Even if your focus area is SEO optimization, say, you should break it down into various sub-skills to offer in your digital marketing company packages.
For instance, understanding server management, analytics, content writing, and log file analysis are some of the popular sub-skills under SEO. For that, you can offer various services like:
- Keyword research
- Technical and local SEO
- Website auditing.
- Tailored SEO strategy
- SEO audits
- Website speed optimization
- Link building
- Content marketing creation
3.Pick Your Company’s Working Mode
How you want to operate your company is directly related to its future successes and growth. You can choose whether you want to establish a:
- Traditional business: requires an office and full-time employees
- Virtual company: requires working from home and full-time/remote team members
- A combination of both traditional and virtual modes
Next, consider how the employees will be paid:
- Monthly fee
- Per hour
- Per project
4.Register Your Company & and Create its Online Presence
Registering your digital marketing company is important, but before you do that, make sure to finalize the following things:
- Your company name and logo
- Your domain name and a toll-free number
- Traditional/Virtual business card design
After the registration process is completed, you should work on building your online presence, such as:
- Creating your website and adding pages like an About page, Contact page, Privacy Policy page, and Terms of Service page.
- Finding the most suitable social media platform usernames for your company and creating a Facebook page, Instagram page, LinkedIn profile, etc.
- Establishing your online portfolio (you can just top-notch your freelancing portfolio) and linking it to your website and social media profiles.
- Creating a blog on your website.
5.Hire a Digital Marketing Team & Start Working on Projects
In the start, you may or may not need many people on your team. You can start with a few team members and gradually hire more people as your business grow.
Once your team is established, you can start bringing your freelance projects to your company. You should also update your potential customers about your digital marketing agency.
Final Words
Starting a digital marketing company is challenging as, unlike freelancing, you will be in charge of everything. Here, your business skills also play their key roles in building an enthusiastic work environment with room for growth.
In the start, time management can also feel hard. So, start off slowly, don’t try to provide every service, and don’t drain yourself worrying about growth too much.
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