Designing and executing a digital marketing strategy will be of no use if you don’t know how to measure the success of your strategy.
Analyzing the extent to which your strategy worked for your business can help improve future strategies and make better plans.
The following guide covers in detail digital marketing metrics and how to track them to evaluate the success of your digital marketing strategy!
What are Digital Marketing Metrics?
Digital marketing metrics are known as KPIs (Key Performance Indicators); these metrics help analyze the effectiveness of a digital marketing strategy. Employing these digital marketing metrics is geared towards monitoring and evaluating how customers engage with your business on websites and social media platforms.
How to Track Digital Marketing Strategy?
A digital marketing strategy can be tracked and analyzed using various digital marketing metrics, such as impressions, conversion rates, page views, etc.
Typically, you should look for the following digital marketing metrics when tracking your digital marketing strategy:
- Overall Website Traffic: The first thing to consider is how much traffic your website received during the time the strategy was executed. This can include increased followers on social media, page views, improved email marketing engagement, etc.
- Measure New Visitors VS Returning Visitors: Divide the overall website traffic between
- New visitors (people who didn’t interact with your content before and are new to the website/social media page)
- Returning visitors (people who used to follow your content before and have interacted with your pages/profiles during the strategy execution).
This will help you identify your target audience and the type of content most engaging to viewers.
- Measure Timeframes: Divide the total time of strategy execution into equal timeframes say an hour. Analyze and spot the most views/clicks in all timeframes; these will be your peak engagement sessions and can help run campaigns better in the future.
- Average Session Duration: How long has a viewer spent on your page/profile? Find the average user time on your website and evaluate whether it matches what you’re trying to offer. For instance, if your goal was to raise awareness, does the viewer spend enough time understanding your business?
- Page Views & Most Visited Pages: It refers to the total number of times a client viewed your page. If a post/page has more views than others, it means the viewers liked it the most, and you can cater your future content like that.
- Exit Rate: Exit rate is one of the most important metrics to track in your digital marketing strategy. It refers to the number of visitors who left your site after visiting a page. You can track exit rates to understand the type of content which might not be as appealing as most visited pages.
Final Words
Understanding your digital marketing strategy is essential to evaluate which action step worked or didn’t work for your business. It will also help you make better business strategies and increase your brand’s value.
Furthermore, brands who think from their client’s perspectives will likely take practical steps toward their services/content and generate more sales.
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