The world of digital marketing is growing rapidly, and so is the competition. As everyone is shifting online, just signing up at freelance websites is not enough to earn a good number of digital marketing projects.
If you are stuck at the beginner’s level and are looking to get more projects for digital marketing, you need to step up your game. The good thing is that we have listed in the following guide all the points you need to have a sound profile and earn more digital marketing projects!
How to Get More Projects for Digital Marketing?
Remember the following points to stand out as a digital marketer:
1. Build a Strong Portfolio
As obvious as it may sound, you are not getting enough digital marketing projects because you don’t have a strong portfolio.
A solid portfolio speaks for your work and experience; it should be captivating enough to grab the viewer’s attention, so:
- Make sure every service you add tells a story.
- Don’t exaggerate but also don’t undersell.
- Update and declutter your portfolio frequently to keep up with the demands.
2. Bid Projects on Freelance Websites Wisely
Skimming through the project is not enough; make sure you read everything and then bid on the project. Since most freelance websites offer a limited number of free bids, you should be careful enough to bid on projects following these tips:
- Understand what the client wants, and do NOT copy-paste your bidding proposals.
- Always add a short, relevant, and concise proposal mentioning previously completed similar jobs/projects, any relevant questions, and providing links to your online portfolio.
- Don’t act too formal; keep the bidding description casual and conversational.
- Proofread before hitting the submit button.
- Prefer recently posted projects with fewer submitted proposals than old projects with more submitted proposals.
3. Ask for Referrals
Asking for referrals from potential clients is always best, but it should be done without sounding desperate. The following are some of the best tips to remember when asking for referrals:
- Don’t hesitate; ask directly.
- It is not necessary to ask for referrals after the project is finished. For instance, if you receive positive feedback for covering milestones halfway through the project, you can always ask your client to keep you in mind if anyone in their circle needs your services.
- Always thank those who refer you; it will leave a positive impression, and they will also remember you in the future.
4. Personal Branding and Advertisements
Lastly, identify yourself as a brand/business and advertise on social media platforms. Make a strong online presence to build a credible connection with other companies/businesses.
Final Words
Regardless of which stage you are at in your digital marketing journey, it is never too late to stand out by presenting yourself as credible and professional as possible.
You should also check where the competition is heading and what other competitors are doing. Make sure to work on your skills and improve your skill set, whether by availing free material on the web or learning through paid online courses.
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