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The Alexa Traffic Rank has been in existence for what feels like many years (in internet years). But does it continue to be a useful metric? Should you even care to check your Alexa Rank when there is a wide selection of new tools and indicators at your disposal to monitor and evaluate your SEO efforts? In this article, we will delve deep into the chronicles of internet history to explain how the Alexa Traffic Rank grew, how it operates, and whether or not it is still relevant to SEO practices today.
What is Alexa Traffic Rank?Alexa.com provides a rank calculator that is known as the Alexa Traffic Rank. Utilizing this tool, you will be able to examine how your website compares to that of your competitors and some of the most popular websites on the internet. Alexa.com also provides several other paid resources, such as a site audit tool, keyword research tool, and many more; however, the Alexa Traffic Rank is unquestionably the most popular item on their website. Using the program is straightforward and doesn’t require much explanation. After entering a URL, it will display the most recent traffic data for that particular domain. Every website is assigned a ranking number; the better the website, the lower the ranking number. The “Global Rank” and the “Rank in the United States” are the two primary aspects of a website’s ranking that you should focus on. The site’s level of popularity directly correlates to the reliability of the traffic statistics. Therefore, if your website only receives a few thousand visitors each month, it is possible that the tool will not even show it. You may also view a site’s traffic history and see how its traffic compares to other sites over time. Not extremely useful, but some information is preferable to none. The fact that Alexa Rank has been around for some time is a plus. Alexa.com was established in 1996, making it nearly a century old on the internet years. Amazon purchased it in 1999 and now functions as an Amazon subsidiary. Since it has been around for a long time, it has accumulated much information. In fact, at one time, it was utilized to supply the database for the website known as the Wayback Machine. However, the Alexa Traffic Rank tool has recently been its most well-known feature.
How does Will Alexa Traffic Rank work?The Alexa Rank takes into account data from two separate datasets. The first metric to examine is the aggregate number of unique visitors to a specific website. The overall amount of pageviews is the second metric to consider. Two measures that are really straightforward but quite useful. To put it simply, to achieve a high Alexa Rank, your website must not only receive a large volume of traffic, but that audience must also remain on your site for an extended period and visit various pages. If you have a website with a lot of traffic and visitors spend a great deal of time on your site, likely, your site is valued. In addition, built-in safeguards prevent sites from artificially inflating statistics, such as not counting several page refreshes as multiple views. It’s comforting to know there are precautions against inflating your statistics. Using Alexa Rank, you may evaluate the overall traffic levels of your site and the traffic levels of your competitors’ websites. The following is a condensed version of what the Alexa Traffic Rank may tell you:
- How much traffic does a website generate (approximately)?
- The webpage rank throughout the internet (only correct for ranking below 100,000).
- A few quality metrics include time on the website and bounce rate.