Alexa Traffic Rankings – Use it For Your Advantage

September 7, 2022
Alexa Traffic Rankings - Use it For Your Advantage

Table of Contents

The Alexa Traffic Rank has been in existence for what feels like many years (in internet years). But does it continue to be a useful metric? Should you even care to check your Alexa Rank when there is a wide selection of new tools and indicators at your disposal to monitor and evaluate your SEO efforts? In this article, we will delve deep into the chronicles of internet history to explain how the Alexa Traffic Rank grew, how it operates, and whether or not it is still relevant to SEO practices today.

What is Alexa Traffic Rank? provides a rank calculator that is known as the Alexa Traffic Rank. Utilizing this tool, you will be able to examine how your website compares to that of your competitors and some of the most popular websites on the internet. also provides several other paid resources, such as a site audit tool, keyword research tool, and many more; however, the Alexa Traffic Rank is unquestionably the most popular item on their website. Using the program is straightforward and doesn’t require much explanation. After entering a URL, it will display the most recent traffic data for that particular domain. Every website is assigned a ranking number; the better the website, the lower the ranking number. The “Global Rank” and the “Rank in the United States” are the two primary aspects of a website’s ranking that you should focus on. The site’s level of popularity directly correlates to the reliability of the traffic statistics. Therefore, if your website only receives a few thousand visitors each month, it is possible that the tool will not even show it. You may also view a site’s traffic history and see how its traffic compares to other sites over time. Not extremely useful, but some information is preferable to none. The fact that Alexa Rank has been around for some time is a plus. was established in 1996, making it nearly a century old on the internet years. Amazon purchased it in 1999 and now functions as an Amazon subsidiary. Since it has been around for a long time, it has accumulated much information. In fact, at one time, it was utilized to supply the database for the website known as the Wayback Machine. However, the Alexa Traffic Rank tool has recently been its most well-known feature.

Rank work

How does Will Alexa Traffic Rank work?

The Alexa Rank takes into account data from two separate datasets. The first metric to examine is the aggregate number of unique visitors to a specific website. The overall amount of pageviews is the second metric to consider. Two measures that are really straightforward but quite useful. To put it simply, to achieve a high Alexa Rank, your website must not only receive a large volume of traffic, but that audience must also remain on your site for an extended period and visit various pages. If you have a website with a lot of traffic and visitors spend a great deal of time on your site, likely, your site is valued. In addition, built-in safeguards prevent sites from artificially inflating statistics, such as not counting several page refreshes as multiple views. It’s comforting to know there are precautions against inflating your statistics. Using Alexa Rank, you may evaluate the overall traffic levels of your site and the traffic levels of your competitors’ websites. The following is a condensed version of what the Alexa Traffic Rank may tell you:
  • How much traffic does a website generate (approximately)?
  • The webpage rank throughout the internet (only correct for ranking below 100,000).
  • A few quality metrics include time on the website and bounce rate.

How do PageRank and Alexa Rank Correlate?

Both Amazon’s Alexa Rank and Google’s PageRank are indicators that are closely related to one another but also very different from one another. You’ve undoubtedly overheard people talking about them or read about them in the comment thread of your preferred SEO blog. The following is a comparison of the two: The Alexa Rank will tell you, in basic and straightforward terms, how much traffic a website receives, depending on the dataset that Alexa uses. However, it will not provide you with any information concerning backlinks, the integrity of the pages, or any other aspect of the website. You can think of it as a measure of the website’s overall strength. You also have the PageRank measure to take into consideration. This one might be a little more known to you because it might be helpful to measure when you are studying the competitiveness of particular markets. Google, the industry leader in search, provides a metric known as PageRank to its users. This statistic focuses mostly on backlink and page quality data and endeavors to provide a quantitative measure of a page’s overall usefulness. PageRank does not necessarily mean that the website receives a great deal of traffic; rather, it indicates that the website in question receives high marks for specific quality indicators that Google favors. Therefore, a single page on a website can have a PageRank of 8, while the domain as a whole can only have a PageRank of 6.

What Happens in the Real World?

Let’s imagine you come across a website with a high PageRank but a very high Alexa Rank (higher means worse in this context). This could indicate that the website in question receives traffic of a very modest volume, but the links that point to it are extremely high quality. On the other side, we could switch those metrics around and wind up with a website with many visitors but not many high-quality links pointing at the domain. This would be the opposite of what we want. In this scenario, the website might be getting most of its traffic from social media or scooping up traffic from dozens of thousands of non-competitive keywords. Both of these scenarios are possible. When evaluating the strength of a competing site as a whole, these criteria should be used in conjunction with one another. PageRank is considered more important for SEO because it relates directly to the quality of backlinks, although Alexa Rank can be a broad measure of the site’s traffic counts. PageRank was created by Google and is based on how many websites link to a certain page.

What Are the Issues with Alexa Rank?

The Alexa Traffic Rank is an intriguing concept. Simply enter a URL to obtain a large amount of insightful traffic data. But things aren’t quite as they appear to be… When it comes to data, the most significant issue is that you do not have access to the complete picture. Alexa can only compile information from a couple of millions of users who use its website and tools. That is a sizable enough number to estimate the amount of traffic, but it is not representative of the whole amount of traffic it receives. In addition, if your website is ranked higher than 100,000, the data you receive on either your website or a website belonging to a competitor will not be particularly accurate. You won’t be dealing with actual traffic counts but estimates based on those numbers. An analysis of the quality of the traffic will not be provided to you either. You can view the bounce rate, which is a helpful statistic, yet it is difficult to draw conclusions based on that data point. You will not find an original traffic segmentation; all that is provided is traffic as the primary metric. Regarding search engine optimization (SEO), having accurate data is crucial. To make progress, you need to ensure that you are checking and monitoring the appropriate factors. If you’re only going to use rough estimates, it will be very challenging to develop any SEO efforts that have any real meaning. Suppose you are someone who takes search engine optimization seriously (which, judging by the fact that you are reading this, you presumably are). In that case, you should probably avoid using Alexa Rank as your main traffic metric.

Is it Worth to Use Alexa Traffic Rank?

Despite the fact that you now have a proper understanding of Alexa Traffic Rank, you may still be wondering whether or not it is indeed relevant to your SEO. To put it simply, yes and no. It can be used as an indicator of traffic in a more generic sense. Or as a means of demonstrating to your acquaintances that your website is ranked higher than theirs (traffic-wise). On the other hand, one should never rely on it as a single metric to judge the efficacy of a certain website. Imagine you are analyzing a keyword using Google Trends. This provides you with a global keyword pattern over time, but you won’t be basing a new website or campaign only on the data presented here.

Alexa Rank


In general, your Alexa Traffic Rank isn’t useful unless you attempt to keep your top bragging rights to yourself. It functions more effectively when paired with other domain ranking data to assist you in determining the strength of your website (or the website of a rival). Utilizing a service that combines Alexa Rank with other helpful website indicators will be your best bet. You’ll be able to form a more accurate picture of a website’s traffic, backlinks, quality, and other aspects with the help of this.   Check More Of Our Content Down Below 6 Best Keywords Research Tools For SEO [Experts Choice] How To Rank Your Videos On Youtube?  
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