Marketing seems simple in the digital world: a user may be scrolling through social media, sees an advertisement of a product, clicks on the call-to-action button to learn more about the product, and decides to buy it.
But wait… how will you ensure they actually buy it? If they didn’t, the conversion rate would drop, resulting in business loss.
To protect your brand from experiencing this, designing a sales funnel is an effective strategy to list all the major and minor steps you need to drive conversions and increase your business profits.
So, let’s dive into the following guide and learn more about sales funnels and how they work!
What is a Sales Funnel?
The sales funnel comprises various steps to convert a potential prospect into a customer. These steps (or stages) are milestones a business accomplishes to improve the conversion rate.
Lead funnels organize a lead process, from attracting the audience to selling products/services. It’s called a funnel because the strategy focuses on larger aspects first, which are narrowed down to particular areas.
An effective sales funnel is directly linked with a boost in conversion rate and increased revenue. It lists all the actions (major and minor) to give prospects a “push” to buy the product/service.
How Sales Funnel Work?
Generally, the process of a sales funnel can be classified into the following steps:
- Conducting thorough research to narrow down the right target audience. The minor steps might include doing keyword research or SEO optimization.
- Raising brand awareness and having people discover you. The minor steps might include running ad campaigns or investing in affiliate/paid marketing.
- Having viewers find out more about your products/services. The minor steps might include linking the About Us page in your social profiles or creating story highlights on your Instagram page about your brand’s journey.
- Identifying potential prospects and convincing them to consider your products/services. The minor steps might include giving a first-time 10% discount, stirring emotions, or using specific keywords to ensure your product’s quality is better than others.
- Pushing prospects to convert them into a buyer. The minor steps might include showing real-time sales or mentioning the number of pieces left.
Note that the content of a sales funnel will differ for every business, but how it is structured will be the same. The larger aspects come first, like using various methods to understand your target audience and ways to grab their attention. At the end of the sales funnel is the step that will make a prospect buy your products/services.
It is not always necessary to design a sales funnel focusing on each area of your marketing plan. You can also create separate sales funnels for different marketing methods, such as sales funnel for email marketing, webinars, Facebook marketing, etc.
Final Words
The key to creating an effective sales funnel is researching everything before taking action. After successfully completing your lead funnel, you should stay in contact with your potential customers and provide them with an excellent customer experience.
Always ask your clients for positive feedback and, if possible, ask them to send you pictures/videos using your products.
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