Be it any business, you’ll find several prospects at the top of the sales funnel, as the aim is to streamline them into customers. Still, it’s only natural for a few prospects to actually become your customers. This is mainly why the top of the funnel is wide and the bottom is narrow.
The prospects that ultimately make it to the bottom of the sales funnel are those who convert to customers. These customers convert into sales, which are the lifeblood of every business. A typical sales funnel consists of 3 stages: the top, the middle, and the bottom of the funnel.
However, the process of creating a sales funnel for an e-Commerce store slightly differs. So, if you’ve just started your eCommerce business, here is the perfect guide on how to make a sales funnel for a dropshipping store.
How to Create Your e-Commerce Sales Funnel
Unlike a typical sales funnel which comprises four steps: awareness, interest, decision/desire, and action, in an e-Commerce sales funnel, these four steps can be divided into two phases:
Phase 1: Setting Up your Funnel
The first phase is about the building blocks for your sales funnel, meaning putting your dropshipping store in order. Simply put, your eCommerce store must effectively convert your web visitors.
● Discovering your Ideal Prospect
Just like other sales and marketing processes, it all begins with finding out who your ideal audience is. This requires understanding your target market and their demographics, who they engage with, and what problems they are facing.
This step helps you in making informed decisions on which marketing tactics should be employed. Without discovering and understanding who your ideal prospects are, it will be challenging to do effective ad targeting and obtain tangible results from any marketing strategy or ad budget you’re employing.
● Re-Engineering your Website
A sales funnel comprises a combination of systematized web pages working together to boost your conversion rates. Hence, it doesn’t require disposing of your store and creating a new one, nor does it mean neglecting your existing tools or software.
Instead, it’s all about reworking your store for a better and higher conversion rate, and there’s no fancy software or new tools required: Here are the things you need to work on:
- Simple Navigation
If you’ve landed on a page but do not know where to get the product or information you’re searching for, you might be experiencing a broken sales funnel. Hence, the goal is to fix your navigation.
- Hyper-Targeted Landing Pages
The goal is to create well-connected landing pages. For instance, most websites just display a list of products without addressing the prospects’ problems and how these particular products can help. Moreover, a single landing page is not the right strategy.
Businesses with over 30 landing pages get 7 times more leads than the ones with fewer landing pages. Hence, you should take advantage of this feature and create multiple landing pages if you offer various products.
- Clear call to action (CTA)
The sales funnel does the work of online salespeople. A significant part of its task is to guide prospects through different stages (in this case, pages) to become customers. A CTA informs prospects what to do next, such as add to the cart, click here, buy now, confirm the purchase, subscribe, etc.
- Automation
From the start, you must have an automation tool, as this is the final step in putting your dropshipping store in shape. Here are the key automation features your dropshipping store must have:
- Automated email series
- Cart abandonment
- Lead magnets
- Transactional Emails
Phase 2: Feeding the Funnel
Once your dropshipping sales funnel is made, it’s time to drive traffic to your sales funnel and let the funnel do its work. Based on your ideal prospects, you should determine how you intend to generate traffic to your sales funnel, i.e., which promotional strategies you’ll use.
● Use Paid Ads to Generate Traffic
Paid advertisements are excellent in generating results swiftly, but it requires a substantial budget. Google and Facebook ads are the best options. As a dropshipping store owner, you can run ads for your brand or a specific product or provide informational content.
● Drive Organic Engagement with Content
The second option for feeding your sales funnel is to do it the organic way, i.e., without paying for ads. This calls for more optimized content. Here are some ways of organically generating traffic:
- Write blog posts
- Optimize product listings for search engines
- Leverage influencers
- Create video content on YouTube
- Engage and create content on social media channels
Search Engine Optimization is the best way to generate organic traffic. However, it requires ensuring your product listings rank on top of search engines for commercial and non-commercial keywords.
● Test and Tweak
Of course, after creating and feeding your dropshipping sales funnel, you must rigorously test distinct approaches and weaken your funnel to optimize conversions. Here are a few things to split-test and tweak:
- Automated email address
- Offers
- Landing page description, format, page titles, and page layout
- Lead magnet
- Dow Sells and upsells
By doing a split test, you’ll find the best system to produce better results and continue driving sales on your dropshipping store.
● Measuring your Result
No marketing is deemed complete without analytics to comprehend how your activities perform. You must evaluate your sales funnel’s performance to know how you’re progressing and which areas you can improve. The key performance indicators (KPIs) you need to vigilantly keep tracking are:
- Conversion rate
- Average Order Value (AOV)
- Bounce Rate
- Cart Abandonment
In conclusion, creating a sales funnel for your dropshipping store is not that challenging. All it requires is some modifications, and you do not need to dispose of your store.
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