The Ultimate Guide To How Does Telegram Make Money

October 24, 2022
The Ultimate Guide To How Does Telegram Make Money

Ever thought you could make some premium earnings on an app? If yes, then you have to head toward Telegram.
With almost 700 million users all around the world, Telegram has been one of the best messaging platforms in the world since 2013. The most promising thing about this application is that it is available on various devices, including mobile and desktop.
But how does Telegram make money, and how can you get the most out of it? Read this article until the end to learn about the telegram app and how you can benefit from it in the long run.

What Features Does Telegram Offer?

One of the most flexible applications, Telegram comes with many unique features, including end-to-end encryption and cloud-based instant messaging. Apart from communication, Telegram also deals in creating bots and stickers.

In the future, you can use these bots or stickers when you join different channels. Further, these channels would open a versatile array of content for the customers to subscribe to and eventually pay money for it.

But how does it all work? 

How Does Telegram Make Money?

Paid subscriptions and sponsored message sales are two ways that Telegram generates revenue. You might have wondered why the company discards selling advertisements for marketing purposes. Some of the ways to earn money through Telegram might include:

  • Affiliate marketing
  • Using Link Shortening services
  • Sharing links and sites
  • Referring to recharge applications

There is an excellent reason behind Telegram not supporting selling ads, which could go against the company’s ethics because sharing personal information with the advertisers might be termed illegal, so they avoid landing in such opposition.

The funding for the company is directly received from the company’s owner, Pavel Durov. Moreover, suppose in the future they need to increase the revenue. In that case, the company could also start accepting donations or switch to a free business model.

Until yesterday, users did not know that the telegram application could generate any money. However, recently it has announced that the company is planning to monetize it with premium stickers and subscriptions.

Does Telegram Come With A Planned Revenue Program?

Unlike many other communication applications, Telegram doesn’t have a revenue model. As stated earlier, the company is wholly funded by the founder. And because of this, they are not known to generate any kind of revenue.

For the initial stages, the company raised capital through an Initial Coin Offering in November 2021. As a result, the capital generated was about $1.7 billion. However, they would need higher investments for the following developmental plans to achieve future objectives.

What Are The Possible Future Strategies Of The Telegram?

Founder of Telegram Pavel Durov has announced that the company will have two revenue-making strategies in the future, and they are as follow:

  • Freemium benefits: As described before, Telegram will offer premium stickers that users will purchase and use in chats.
  • Advertisements: Therefore, yes, Telegram intends to monetize through advertising. But unlike Facebook and WhatsApp, these ads won’t be micro-targeted toward users’ private information.

Bottom Line

Telegram may soon surpass other messaging apps in terms of user growth due to its dynamic character. As a user, you will feel confident in the company’s services because any numbers that emerge from the platform are entirely natural.

 

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